Ventura, Calif. (February 12, 2008) -- Successful Living Pro Cycling Team announced today their roster for 2008 with more speed, power
and experience. Impressive results from the 2007 season gained serious recognition, which included 5 NRC victories. The team plans to
continue their momentum with the addition of Canadian Criterium Champion, Charles Dionne and looks to aim for the NRC title within the
next two seasons.

The organization is very focused on running a detailed goal-oriented program. As encouraged by the president of Successful Living, Russ
Dalbey, all team members are required to write down their goals for the season.  The team will be working on planned goal setting at the
training camps starting this month. “First step is to take inventory of all the goals we want to achieve as a team and as individuals and
physically write them down,” said Director Steve Hegg.  “It’s important that everyone knows each others goals to create accountability,
camaraderie, and focus throughout the season.”

The management is confident this will be a key factor in the achievements of the cycling team this season and beyond. “Reflecting on the
success of 2007, the goals for next season are definitely attainable,” stated Manager Ryan Yee.

Helping to lead the charge will be Canadian Charles Dionne, two-time San Francisco Grand Prix winner and former member of the Pro
Tour team Saunier-Duval.  Mr. Dionne will bring a wealth of experience and discipline to guide the team into all the major races in the US.
Leading by example with goal setting, Charles has already set some solid objectives for this season including earning a spot to represent
Canada in the upcoming Olympics in Beijing, China, and retain his Canadian National Criterium Champion title.

Ricardo Escuela will return as the team’s sprint-ace. A virtually unknown at the beginning of last season, Mr. Escuela made his mark early
going neck-to-neck with the best sprinters in North America. Mainly know as a fierce sprinter, ironically his most notable victory was at top of
Pilot Butte in the first stage of Cascade Cycling Classic against the best climbers in the nation. He has demonstrated to be a strong overall
racer and will be a marked man at the start line in 2008.

Alessandro Bazzana returns for his sophomore year in the states as an overall performer in the NRC circuit. The 23 year old from Bergamo,
Italy was first recognized last season in the nationally televised inaugural US Open in Virginia. Late in the race Alessandro tenaciously kept
attacking after his breakaway companions refused earning him respect from many seasoned pros and turning the heads of all the team
directors.  Mr. Bazzana’s hard work paid off when he won two NRC races later that season back-to-back at the Cougar Mountain Classic in
Sonoma, California.

“Last year was a learning year for our new foreign riders,” said Steve Hegg. “Now that they know the style of racing here in the US and the
competition, you will definitely see more of these guys on the podium.”

The team has made some key up-and-coming acquisitions to round out the roster including Brad White from Discovery Channel/Marco Polo
and Brian Jensen from HRCC/Trek.  Brad White, who will enter his full season as a professional was instrumental in helping Levi
Leipheimer and George Hincapie earn their podium spots at Pro road national last year in South Carolina.  “We have some great talent on
our team and each rider will be given an opportunity to shine through out the season,” commented Steve Hegg. Brian Jensen returns to pro
cycling after taking a hiatus to complete his college degree.  “We’ve had an eye on Brian all last season,” said Ryan Yee. “He was a full-
time student last year but earned some impressive results racing as an amateur.”  

The team also added two U23 young guns Cody O’Reilly (20) and Eric Bennett (22).  Cody has demonstrated his abilities with Kodak-Sierra
Nevada last season as a first year professional. He was instrumental in helping his team earn numerous victories last year.  Eric Bennett, a
former multi-time National BMX champion will bring his talents and winning attitude to the squad as a neo-pro.  Eric spent the 2007 season
racing for the Time Development Team under the direction of pro-veteran Eric Saunders.  

The team has organized three training camps between now and April to prepare for the launch of the 2008 NRC season in Redlands,
California. First camp will begin this week in Ventura.

2008 Team Successful Living Pro Cycling
 
New for 2008

Charles Dionne (CANADA – Colavita/Sutter Home)
Eric Bennett (USA – Time Factory Development Team)
Brad White (USA – Discovery Channel/Marco Polo)
Brian Jensen (USA – HRCC/Trek)
Cody O’Reilly (USA – Kodak Gallery/Sierra Nevada)


Returning

Alessandro Bazzana (ITALY)
Chuck Coyle (USA)
Ricardo Escuela (ARGENTINA)
JR Grabinger (USA)
Curtis Gunn (USA)
Alexi Martinez (USA)
Christian Valenzuela (MEXICO)


Staff
Steve Hegg – Team Director
Ken Yamakoshi – Team Manager
Ryan Yee – Rider Manager
Alex Banyay – Team Mechanic


Sponsors

Successful Living - Title Sponsor

Parkpre USA, Albabici, HED, Panaracer, Selle SMP, TRP, Sigma Sport, Defeet, Xpedo, Giro, Cytomax, Nalini, Hibros Sport, Scicon,
Sportsbase Online, Louis Garneau (shoes) IceToolz, Chiropractic Sports Institute, Alpha Q

The team is managed and operated by Lemire Racing, LLC.

About Successful Living Pro Cycling Team

Based in Ventura, California, Team Successful Living Pro Cycling managed by Lemire Racing, LLC enters its third year of competition
under the continuous title sponsorship of Successful Living. The team is comprised of 12 full time professionals who earned over 30
victories including 5 NRC wins in 2007. Team Successful Living is directed by Olympic Gold Medalist and Bicycle Hall of Fame Inductee
Steve Hegg. For more information on Team Successful Living, visit www.teamsuccessfulliving.com < http://www.teamsuccessfulliving.com > .

About Successful Living

For people who want more out of life, Successful Living is a lifestyle optimization company that provides integrated and superior products
and services that encourage and support good health, strong relationships, and prosperity based on a simple, practical and proven philosophy so you can live a happy and successful lifestyle. For more information, visit www.successfulliving.com < http://www.successfulliving.com > .